FLOWERS AT Km Zero

Due to a pronounced green sensibility, more and more often even in the Wedding world we talk about zero-mileage supplies, but is this always possible in the world of Flower Design?
First of all, let’s start by saying where most of the flowers marketed and used in Italy come from. As far as national production is concerned, the reference regions are of course Liguria, which historically produces a large quantity and assortment of flowers, Tuscany in the Pescia area, Campania especially in the Vesuvius area, Sicily, Puglia and also Lazio.
The flowers produced in Italy are naturally the Mediterranean ones, so for example: roses, anemones, buttercups, liliums, irises, peonies, hydrangeas and so on.
International production, on the other hand, is predominantly Dutch, closely followed by Ecuador, Colombia and Kenya. The latter produce roses in large quantities in the varieties most in demand at the moment, while the production of the Netherlands is decidedly more complete than that of Italy.
Therefore, in order to reason about kilometre-neutral flowers, it is necessary to start from which flowers we decide to use in our arrangements, because not all the flowers usually used in the wedding world are of Italian production.
Therefore, if we plan to use dahlias, hydrangeas, peonies, buttercups, lilies, gerberas, etc., we can easily rely on local producers and suppliers, otherwise it will be more complicated because, for example, tropical flowers are produced in places where the climate is natural.
Speaking of kilometre zero, we must then obviously take into account that there are only seven Italian regions that produce flowers in large quantities.
So if you want to choose zero kilometre flowers in your arrangement, you will have to liaise with your florist or floral designer, to ensure that he finds the varieties that are grown closest to you, so that the final effect is as desired.
The best thing in these cases is to define a colour palette and leave it to the Floral Designer to find the flowers that best suit the purpose.

By Marco Introini Flower Designer